Product pricing by scenarios.
| Scenario | ||||
|---|---|---|---|---|
| Index and items | No trees | Trad. trees | Mixed veg. | ANOVA |
| Convenience Goods | Mean | Mean | Mean | F = 49.91 |
| Ice cream cone, dinner, flower bouquet, lunch sandwich, appointment book | 8.98 2.74 SD | 13.44 5.20 SD | 13.78 5.00 SD | p < .000, 2 df (2, 3 no sig. Δ*) |
| Shopping Goods | Mean | Mean | Mean | F = 31.11 |
| Sports shoes, watch, light jacket, pots and pans, gallon of paint | 33.52 11.49 SD | 46.43 16.72 SD | 47.36 18.54 SD | p < .000, 2 df (2, 3 no sig. Δ*) |
| Specialty Goods | Mean | Mean | Mean | F = 23.64 |
| Gift for spouse/partner, new glasses, art print, motel room | 51.88 18.30 SD | 69.79 30.41 SD | 73.24 30.79 SD | p < .000, 2 df (2, 3 no sig. Δ*) |
↵* Bonferroni post hoc comparison of means, α = 0.017 (0.05/3).