Purpose of the tree-killing methods proposed in the YouTube videos and the engagement with each purpose.
| Broad purpose | Specific purpose | Count n (%) | Totals | Averages | ||||
|---|---|---|---|---|---|---|---|---|
| Views | Likes | Comments | Views | Likes | Comments | |||
| Kill nuisance trees | Entire trees | 39 (49%) | 7,124,040 | 30,453 | 2,218 | 182,668 | 781.0 | 57 |
| Stumps or sprouts from tree stumps | 13 (16%) | 11,140,328 | 202,274 | 9,650 | 856,948 | 15,560.0 | 742 | |
| Tree roots | 5 (6%) | 254,470 | 3,689 | 190 | 50,894 | 737.8 | 38 | |
| Ecological | Invasive species removal | 12 (15%) | 1,443,061 | 6,462 | 834 | 120,255 | 539.0 | 70 |
| Canopy opening for understory development | 4 (5%) | 10,719,481 | 65,371 | 5,550 | 2,679,870 | 16,343.0 | 1,388 | |
| Wildlife habitat creation | 3 (4%) | 122,904 | 1,453 | 186 | 40,968 | 484.0 | 62 | |
| Kill a tree without pesticides | 1 (1%) | 7,915 | 23 | 7 | 7,915 | 23.0 | 7 | |
| No stated purpose | No stated purpose | 2 (3%) | 37,900 | 261 | 27 | 18,950 | 131.0 | 14 |