Table 1.

Variables used in the model explaining the COVID-19 pandemic impacts on the urban and community forestry (U&CF) segment of the green industry in the Southern united States.

VariableDescriptionNo. of Obs.Mean
covidCategorical variable, how respondents described the impact of the COVID-19 pandemic on the U&CF segment of their business: (1) very negative impact, (2) somewhat negative, (3) neutral, (4) somewhat positive, (5) very positive2323.03
Industry types
landscapingBinary variable: (1) business engaged in landscaping services (NAICS 561730), (0) otherwise2360.78
nursery-treeBinary variable: (1) business engaged in nursery and tree production (NAICS 111421), (0) otherwise2360.13
nursery-storesBinary variable: (1) business engaged in nursery retail stores (NAICS 44422), (0) otherwise2360.10
Business metrics
large-firmBinary variable: (1) business which employed at least 10 total employees, (0) otherwise2360.38
longevityNumerical variable: years in active business23626.18
large-salesBinary variable: (1) business which had at least $500,000 annual gross, pre-tax sales and revenue, (0) otherwise2360.45
llcBinary variable representing the limited liability company as a structure of the business: (1) llc, (0) otherwise2360.35
Perception rating on challenges to the profitability of U&CF business
trainingCategorical variable: how respondents rated the severity of the issue about access to employee training on their profitability of U&CF business: (1) not at all, (5) extremely2332.11
turnoverCategorical variable: how respondents rated the severity of the issue about personnel turnover on their profitability of U&CF business: (1) not at all, (5) extremely2312.76
uncertaintyCategorical variable: how respondents rated the severity of the issue about market uncertainty on the profitability of their U&CF business: (1) not at all, (5) extremely2322.47
Business owner characteristics
eduBinary variable representing the education level of the business owner: (1) owner at least with bachelor’s degree, (0) otherwise2360.65
maleBinary variable representing the gender of the business owner: (1) owner is male, (0) otherwise2360.76
whiteBinary variable representing the race of the business owner: (1) owner is white, (0) otherwise2360.78