Emergent coded themes on TC2015 volunteer motivations (n = 529).
| Codes | Definition | Example quote | Percent | Count |
|---|---|---|---|---|
| Values | Identifying something as important | “I think that the overall project for the continued greening of NYC is very important.” | 29.1% | 230 |
| Contribute | Making meaning in one’s life and the world around them | “NYC has been caring for me, so I thought I’d give a little something back.” | 19.6% | 155 |
| Educate / Learning | Wanted to learn something | “I love identifying and learning about trees, especially those in NYC. This event is a great way to keep learning and help an important effort at the same time.” | 19.3% | 153 |
| Incentive | Had an incentive to participate—extrinsic motivation | “To earn concert tickets and to learn more about the tree census efforts of NYC and the neighborhoods in which they were occurring”z | 11.9% | 94 |
| Fun / Enjoyment | Sounded fun | “A constructive/fun way to support the NYC environment.” | 9.7% | 77 |
| Past Experience | Already have volunteered, already have experience | “I was proud to do it in 2005 and wanted to participate again.” | 5.3% | 42 |
| Outdoors | Wanted to be outdoors | “I love being outside, and it seemed like a great way to get some sunshine and exercise while doing good!” | 2.8% | 22 |
| Social / Meet People | Meet new people, be around people/family | “Learning experience and to meet someone new.” | 2.3% | 18 |
| Total | 100.0% | 791 |
↵z Afropunk offered free concert tickets to individuals who registered and attended a TC2015 event hosted within their TreesCount! adopted area.