TY - JOUR T1 - Marketing the Arborist’s Expertise: a Classroom Project JF - Arboriculture & Urban Forestry (AUF) JO - JOA SP - 113 LP - 115 DO - 10.48044/jauf.1987.023 VL - 13 IS - 4 AU - M. A. L. Smith Y1 - 1987/04/01 UR - http://auf.isa-arbor.com/content/13/4/113.abstract N2 - A three-phase classroom project designed to highlight the exceptional marketing needs of the tree care industry is described. This project is an integral part of the Arboriculture course at the University of Illinois, and has helped students entering the profession to anticipate and prepare for the inherent challenges of a service-oriented horticultural industry. ER -