PT - JOURNAL ARTICLE AU - Smith, M. A. L. TI - Marketing the Arborist’s Expertise: a Classroom Project AID - 10.48044/jauf.1987.023 DP - 1987 Apr 01 TA - Arboriculture & Urban Forestry (AUF) PG - 113--115 VI - 13 IP - 4 4099 - http://auf.isa-arbor.com/content/13/4/113.short 4100 - http://auf.isa-arbor.com/content/13/4/113.full SO - JOA1987 Apr 01; 13 AB - A three-phase classroom project designed to highlight the exceptional marketing needs of the tree care industry is described. This project is an integral part of the Arboriculture course at the University of Illinois, and has helped students entering the profession to anticipate and prepare for the inherent challenges of a service-oriented horticultural industry.