PT  - JOURNAL ARTICLE
AU  - M. A. L. Smith
TI  - Marketing the Arborist’s Expertise: a Classroom Project
AID  - 10.48044/jauf.1987.023
DP  - 1987 Apr 01
TA  - Arboriculture &amp;amp; Urban Forestry (AUF)
PG  - 113--115
VI  - 13
IP  - 4
4099  - http://auf.isa-arbor.com/content/13/4/113.short
4100  - http://auf.isa-arbor.com/content/13/4/113.full
SO  - JOA1987 Apr 01; 13
AB  - A three-phase classroom project designed to highlight the exceptional marketing needs of the tree care industry is described. This project is an integral part of the Arboriculture course at the University of Illinois, and has helped students entering the profession to anticipate and prepare for the inherent challenges of a service-oriented horticultural industry.