RT Journal Article
SR Electronic
T1 Strip Malls, City Trees, and Community Values
JF Arboriculture & Urban Forestry (AUF)
FD International Society of Arboriculture
SP 33
OP 40
DO 10.48044/jauf.2009.008
VO 35
IS 1
A1 Kathleen L. Wolf
YR 2009
UL http://auf.isa-arbor.com/content/35/1/33.abstract
AB Strip malls (also known as mini-malls) are a common urban land use, historically promoted by U.S. zoning practices that concentrate retail and commercial development in a narrow band along arterials and major streets. More recently, communities are redeveloping mini-mall zones, expanding landscape plantings as biotechnology, and attempting to create a sense of place. This study assessed public response to urban forest and landscape options. Surveys depicted varied roadside, property-edge treatments. Residents of three major cities in the Pacific Northwest, U.S., were asked to indicate their preferences and perceptions concerning a four-concept framework: visual quality, retail perceptions, patronage behavior, and pricing for goods and services. Respondents preferred landscaped roadsides and report positive retail behavior such as willingness-to-pay 8.8% more for goods and services in well-landscaped malls. Roadside management guidelines are proposed based on the research results.