PT - JOURNAL ARTICLE AU - Kathleen L. Wolf TI - Strip Malls, City Trees, and Community Values AID - 10.48044/jauf.2009.008 DP - 2009 Jan 01 TA - Arboriculture & Urban Forestry (AUF) PG - 33--40 VI - 35 IP - 1 4099 - http://auf.isa-arbor.com/content/35/1/33.short 4100 - http://auf.isa-arbor.com/content/35/1/33.full AB - Strip malls (also known as mini-malls) are a common urban land use, historically promoted by U.S. zoning practices that concentrate retail and commercial development in a narrow band along arterials and major streets. More recently, communities are redeveloping mini-mall zones, expanding landscape plantings as biotechnology, and attempting to create a sense of place. This study assessed public response to urban forest and landscape options. Surveys depicted varied roadside, property-edge treatments. Residents of three major cities in the Pacific Northwest, U.S., were asked to indicate their preferences and perceptions concerning a four-concept framework: visual quality, retail perceptions, patronage behavior, and pricing for goods and services. Respondents preferred landscaped roadsides and report positive retail behavior such as willingness-to-pay 8.8% more for goods and services in well-landscaped malls. Roadside management guidelines are proposed based on the research results.