RT Journal Article
SR Electronic
T1 Social Aspects of Urban Forestry: Public Response to The Urban Forest in Inner-City Business Districts
JF Arboriculture & Urban Forestry (AUF)
JO JOA
FD International Society of Arboriculture
SP 117
OP 126
DO 10.48044/jauf.2003.015
VO 29
IS 3
A1 Wolf, Kathleen L.
YR 2003
UL http://auf.isa-arbor.com/content/29/3/117.abstract
AB Revitalization programs are under way in many inner-city business districts. An urban forestry program can be an important element in creating an appealing consumer environment, yet it may not be considered a priority given that there are often many physical improvements needs. This research evaluated the role of trees in consumer/environment interactions, focusing on the districtwide public goods provided by the community forest. A national survey evaluated public perceptions, patronage behavior intentions, and product willingness to pay in relationship to varied presence of trees in retail streetscapes. Results suggest that consumer behavior is positively correlated with streetscape greening on all of these cognitive and behavioral dimensions. Research outcomes also establish a basis for partnerships with business communities regarding urban forest planning and management.