RT Journal Article
SR Electronic
T1 Business Outlook of Private Urban Forestry in the Northeast-Midwest Region of the United States
JF Arboriculture & Urban Forestry (AUF)
FD International Society of Arboriculture
SP 278
OP 292
DO 10.48044/jauf.2022.021
VO 48
IS 5
A1 Morgan Hoy
A1 Rajan Parajuli
A1 Stephanie Chizmar
A1 Omkar Joshi
A1 Jason Gordon
A1 James E. Henderson
A1 Sayeed Mehmood
A1 Puskar Khanal
A1 Olivia Witthun
A1 Laura Buntrock
YR 2022
UL http://auf.isa-arbor.com/content/48/5/278.abstract
AB Background: Urban forestry is a crucial sector of the green industry and increasingly a tool used to address ecological and sociopolitical challenges in urban landscapes. Along with a number of public agencies and nonprofit organizations, various private industry types are directly involved in the development and management of urban trees and landscapes. The main purpose of this study is to evaluate the outlook of private green industry businesses on their urban forestry activities in the Northeast-Midwest region of the United States. Methods: Based on a survey of private businesses involved in the green industry in late 2020, we developed an empirical model by incorporating industry types, business metrics, and issues related to urban forestry perceived by private businesses. Results: Results from an ordered logistic regression model suggest that nursery and florist’s supplies merchant wholesaler businesses are less likely than other businesses to have a positive outlook on urban forestry activities. We found that survey respondents who reported a higher percentage of urban forestry employees had a higher likelihood of a positive outlook of their business. Conclusion: Many respondents referenced how COVID-19 has been an overall deterrent to economic growth, implying that the state of their business depends on the recovery of the economy. The findings provide useful policy and management insights on how private businesses perceive the future outlook of urban forestry. These study results benefit the private sector and public agencies involved in urban forestry for better planning and programming in the Northeast-Midwest region of the United States.