RT Journal Article
SR Electronic
T1 Image and Publicity — Almost Free Advertising
JF Arboriculture & Urban Forestry
JO JOA
FD International Society of Arboriculture
SP 340
OP 343
DO 10.48044/jauf.1985.072
VO 11
IS 11
A1 Wilhelm, Bruce G.
YR 1985
UL http://auf.isa-arbor.com/content/11/11/340.abstract
AB Before considering an elaborate advertising campaign commercial arborists should consider their company image. Both a positive and professional company image is worth thousands of dollars in “free” advertising. If you want to receive maximum benefit from your “paid” advertising dollars, let company image form the base of a good promotional program that will pay dividends in all aspects of your business.