PT  - JOURNAL ARTICLE
AU  - G. Wilhelm Bruce
TI  - Image and Publicity — Almost Free Advertising
AID  - 10.48044/jauf.1985.072
DP  - 1985 Nov 01
TA  - Arboriculture & Urban Forestry (AUF)
PG  - 340--343
VI  - 11
IP  - 11
4099  - http://auf.isa-arbor.com/content/11/11/340.short
4100  - http://auf.isa-arbor.com/content/11/11/340.full
SO  - JOA1985 Nov 01; 11
AB  - Before considering an elaborate advertising campaign commercial arborists should consider their company image. Both a positive and professional company image is worth thousands of dollars in “free” advertising. If you want to receive maximum benefit from your “paid” advertising dollars, let company image form the base of a good promotional program that will pay dividends in all aspects of your business.